David Etiosa Ojo

Summary

Product Designer with over half a decade of experience crafting innovative solutions for e-commerce platforms, startups, and enterprise tools across global markets. Skilled in optimizing workflows, enhancing team collaboration, and delivering user-centered designs that drive measurable results. I specialize in translating complex user needs into intuitive, high-impact products using modern design systems and tools. Committed to continuous innovation, customer satisfaction, and helping companies scale through thoughtful design.

Experience

Product Designer - Togetha

02/2024 - Present

Collaborated with another designer to lead a full-scale redesign of Togetha's main customer-facing platform, improving overall usability and aligning the experience with UK property management regulations and evolving user needs.
Designed and iterated on new user-centric features based on continuous feedback and usage data, significantly enhancing user engagement and satisfaction.
Solely led the design and development of Togetha's internal admin platform from the ground up, incorporating essential features from the main product and introducing advanced administrative tools for seamless platform management.
Built a comprehensive system to allow administrators to access and interact with database records and user logs, streamlining operational oversight and troubleshooting.
Partnered with the development and support teams to conduct ongoing product audits and resolve usability issues, ensuring a high-performing and user-friendly experience across all platforms.

Project Manager - Retro Devs

04/2023 - Present

Spearheaded a transformative initiative to enhance project delivery speeds significantly by developing and implementing a new work structure, leveraging tools such as Discord, Asana, Zapier, and MS Excel for superior team communication, collaboration, and work culture.
Orchestrated comprehensive project management strategies, ensuring meticulous planning, execution, and delivery of client projects, leading to enhanced customer satisfaction and retention.
Conducted in-depth product and market analysis to inform product development strategies, identifying key trends, opportunities, and competitive threats to position the agency advantageously in a dynamic market environment.
Fostered productive relationships with external client stakeholders, facilitating partnerships and securing contracts with third-party companies, thereby broadening the agency's business horizons and collaborative ventures.
Authored multiple Product Requirements Documents (PRDs), laying the groundwork for clear, actionable product development paths and ensuring alignment with strategic business goals.
Championed competitor analysis efforts, providing the team with critical insights into competitive positioning, market dynamics, and potential areas for differentiation and innovation in product offerings.

Product Designer - VarsityScape

04/2020 - 06/2024

Redesigned varsityscape.com from the ground up, increasing conversion rates by 30% and significantly improving user retention through a modern, intuitive, and visually compelling interface.
Designed and launched a full-featured AI-powered course builder, enabling dynamic content generation and course structuring based on instructor inputs.
Developed a robust course marketplace that streamlined course discovery, instructor onboarding, and student enrollment, driving user engagement and expanding monetization opportunities.
Revamped key sections of the app's user interface, driving a 20% boost in user satisfaction and a 15% increase in engagement through data-informed design improvements.
Conducted comprehensive user testing to identify usability challenges and inform design iterations, enhancing the platform's functionality and user experience.
Defined and implemented a structured project task framework and delivery timeline, resulting in a 20% productivity increase and improved team coordination.
Provided strategic input on advertising, product development, and placement, directly contributing to stronger brand visibility and market differentiation.
Led ongoing market and competitor analysis to inform product strategy, identify emerging trends, and guide proactive product innovation.

Product Designer - Alacaster

10/2020 - 03/2021

Redesigned Alacaster's website from the ground up, resulting in a modern and visually appealing online platform that effectively represents the brand and drives customer engagement.
Led foundational research on the e-commerce market in Nigeria, which informed the identification of the priority audience and shaped the overall business strategy.
Wireframed, prototyped, and designed a new responsive website that improved the average time spent on the site by 35% and reduced the bounce rate by 20%.
Designed a scalable style guide, crafted interactions and flows for complex features, and established content guidelines, ensuring a seamless and cohesive experience for vendors.
Initiated and conducted usability testing, which led to a 20% reduction in customer friction points and a 30% increase in user adoption of proposed features.
Developed new sales strategies that drove additional revenue, leveraging market research and customer insights to identify untapped opportunities and implement effective sales tactics.
Stayed ahead of product trends by researching and reviewing design techniques influencing design processes.
Developed prototypes to test assumptions and validate user experiences, resulting in optimized designs and enhanced user satisfaction.

Product Design Intern - Margsville Solutions Limited

06/2020 - 02/2021

Assisted the lead designer in day-to-day tasks, including coordinating project timelines, managing design assets, and facilitating smooth communication within the team.
Translated the visions of the director and designer into tangible production outcomes through close collaboration and attention to detail.
Led initiatives focused on process and product improvement, resulting in a 15% increase in operational efficiency and a 20% reduction in production cycle time.
Contributed as a productive and positive team member across design, testing, reporting, and debugging operations.
Provided innovative design solutions that solved problems and aligned with advertising goals.
Leveraged hand and power tool knowledge to design and build practical, visually appealing, feasible, and functional projects.
Continuously worked toward building and improving infrastructure, offerings, product strategy, and design.

Education

Computer Engineering - University of Benin

09/2023

Product Design - The Interaction Design Foundation

09/2021

Volunteer

Community Volunteer - Friends of Figma, Benin

04/2021 - Present

Content curation - finding and sharing useful content and resources with the community.
Community operations - ensuring every volunteer performs their responsibilities and delivers on assigned tasks accordingly.
Event management - actively involved in the planning of all events and workshops.

Team Lead - BuildWithVee

10/2021 - 11/2021

Coordinated team meetings, tracked growth, and supported the growth of about 70% of team members.

Brykiva Solutions - Media Assistant

11/2019

Volunteered as a registration and media assistant for Edo Technovate 19 Conference facilitated by Brykiva Solutions.

Skills

Sketching
Wireframing
User Research
Prototyping
User Experience Design
Product Design & Development
Product Management
Design Thinking
Usability Testing
Information Architecture
Visual Design
Creative Product Strategy
Lifecycle Product Processes
Product Lifecycle Management
Product Launch
Competitor Product Analysis
Product Concepts
Technical Project Management
Product Roadmap Planning
Design Process
Qualitative Product Research
Employee Management
Market Research
Beta Product Testing
Mockups and Prototypes